UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

(Mark One)

☒

Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the quarterly period ended August 1, 2026

or

☐

Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the transition period from to .

Commission File Number:

0-21360

Shoe Station Group, Inc.

(Exact name of registrant as specified in its charter)

Indiana

35-1736614

(State or other jurisdiction of

incorporation or organization)

(IRS Employer

Identification Number)

1800 Innovation Point, 5th Floor

Fort Mill, SC

29715

(Address of principal executive offices)

(Zip code)

(803) 650-4600

(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading

Symbol(s)

Name of each exchange on which registered

Common Stock, par value $0.01 per share

SHOE

The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. ☒ Yes ☐ No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). ☒ Yes ☐ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer”, “accelerated filer”, “smaller reporting company”, and “emerging growth company” in Rule 12b-2 of the Exchange Act.

☐ Large accelerated filer

☒ Accelerated filer

☐ Non-accelerated filer

☐ Smaller reporting company

☐ Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). ☐ Yes ☒ No

APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

Number of Shares of Common Stock, par value $0.01 per share, outstanding at September 4, 2026 was27,183,815.


SHOE STATION GROUP, INC.

INDEX TO FORM 10-Q

Page

Cautionary Statement Regarding Forward-Looking Information

3

Part I

Financial Information

Item 1.

Financial Statements (Unaudited)

Condensed Consolidated Balance Sheets

5

Condensed Consolidated Statements of Income

6

Condensed Consolidated Statements of Shareholders’ Equity

7

Condensed Consolidated Statements of Cash Flows

8

Notes to Condensed Consolidated Financial Statements

9

Item 2.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

18

Item 3.

Quantitative and Qualitative Disclosures About Market Risk

25

Item 4.

Controls and Procedures

25

Part II

Other Information

Item 1.

Legal Proceedings

26

Item 1A.

Risk Factors

26

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

26

Item 5.

Other Information

26

Item 6.

Exhibits

27

Signature

28

2


Cautionary Statement Regarding Forward-Looking Information

This report on Form 10-Q for the period ended August 1, 2026 (“Quarterly Report”) contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the federal securities laws, such as those under the headings “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and “Risk Factors,” which statements involve a number of risks and uncertainties. These forward-looking statements necessarily depend upon assumptions, estimates, data and dates that may be incorrect or imprecise and involve known and unknown risks, uncertainties, and other factors. Accordingly, any forward-looking statements included in this Quarterly Report do not purport to be predictions of future events or circumstances and may not be realized. Forward-looking statements can be identified by, among other things, the use of forward-looking terms such as “believes,” “expects,” “aims,” “on track,” “may,” “will,” “should,” “seeks,” “pro forma,” “anticipates,” “intends” or the negative of any of these terms, or comparable terminology, or by discussions of strategy, plans or intentions. A number of factors could cause our actual results, performance, achievements, or industry results to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements in this Quarterly Report. These factors include, but are not limited to:

•
our ability to achieve expected operating results and sales growth from our current multi-banner strategy, expected inventory management, store growth, and cost savings;
•
our ability to increase sales at our existing stores;
•
the impact of intense competition and our ability to effectively compete;
•
the impact of changes in consumer spending on our business and the impact of our promotional strategies and intensity;
•
our ability to successfully manage and execute our marketing and pricing strategies;
•
the impact of higher gasoline and energy prices on discretionary spending and our cost of operations;
•
our dependence on key suppliers for merchandise and advertising support, and the impact of any loss of any key suppliers;
•
the impact of changes in the cost, or a disruption in the flow, of imported goods as a result of trade policy and/or tariffs;
•
our ability to manage other risks related to our reliance on imported goods;
•
our ability to anticipate, identify and respond to emerging fashion trends;
•
our ability to effectively manage our real estate portfolio;
•
our ability to manage the risks associated with our e-commerce platform and its impact on traffic and transactions in our physical stores;
•
our ability to maintain positive brand perception and recognition;
•
our ability to maintain, grow and generate sales from members of our Shoe Perks loyalty program;
•
our ability to successfully execute our strategies to grow our business;
•
our ability to identify or consummate future acquisitions or achieve expected benefits from and effectively integrate future acquisitions;
•
the internal and external impact of a failure of our information technology systems to operate effectively, or in the event such systems are disrupted or compromised;
•
our ability to manage the risks associated with our outsourced business processes and other third-party business relationships, including disruptions to our business and increased costs;
•
our ability to adapt to emerging technologies that may create disruption to our operations and the retail industry;
•
our ability to manage, and the impact of, fluctuating quarterly operating results due to seasonality, weather conditions and other factors;
•
the impact of any physical and financial risk related to the uncertainty of climate change;
•
the impact of natural disasters, public health crises, political crises, civil unrest, wars and other catastrophic events or other events outside of our control on our facilities or the facilities of third parties on which we depend, as well as on our supply chain and access to customers;
•
the impact of litigation and reputational risk resulting from a failure to protect the integrity and security of individually identifiable data of our customers and employees, including as a result of a cybersecurity breach;
•
the impact of losses or liabilities in excess of our insurance coverage;
•
the impact of periodic litigation and other regulatory proceedings, which could result in the unexpected expenditure of time and resources;
•
our ability to manage key executive succession and retention, and attract and retain qualified personnel and control labor costs;
•
our ability to generate and maintain cash flow and capital necessary to implement our business strategy and meet our other liquidity needs;
•
the impact of financial market volatility on the sources and costs of financing available to us;
•
the impact of significant non-cash impairment charges in the event our long-lived assets become impaired;
•
the impact of the loss of investor confidence in our financial reports and adverse effect on our stock price if we fail to maintain effective internal control over financial reporting;
•
the impact of perceptions of the overall retail industry and other macroeconomic conditions on our business and stock;

3


•
the impact and risk of volatility in the stock market and our stock;
•
the impact of any changes to our dividend policy or stock repurchase program;
•
the impact of any influence over our management and operations exerted by our principal shareholders;
•
the impact of our organizational documents and Indiana law on potential acquisition bids for us; and
•
other factors described in the sections titled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the year ended January 31, 2026, and the section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this Quarterly Report.

We caution you that the foregoing list may not contain all of the factors that may impact our forward-looking statements made in this report.

You should not place undue reliance on our forward-looking statements as predictions of future events. We have based the forward-looking statements upon information available to us as of the date of this Quarterly Report and on our current expectations and projections about future events and trends that we believe may affect our business, operating results, financial condition and prospects. While we believe such information forms a reasonable basis for such statements, such information may be limited or incomplete, and our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all potentially available relevant information. Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this report. We cannot assure you that the results, events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results, events or circumstances could differ materially from those described in the forward-looking statements.

Neither we nor any other person assumes responsibility for the ultimate outcome of any of these forward-looking statements. Moreover, the forward-looking statements made in this Quarterly Report relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements made in this Quarterly Report to reflect events or circumstances after the date of this Quarterly Report or to reflect new information or the occurrence of unanticipated events, except as required by law.

Certain Definitions

References to “we,” “us,” “our,” and the “Company” in this Quarterly Report refer to Shoe Station Group, Inc. and its subsidiaries. References to “Shoe Station” and “Shoe Carnival” in this Quarterly Report are to the individual store banners, not to our entire Company. References to the “SEC” refer to the United States Securities and Exchange Commission.

4


SHOE STATION GROUP, INC.

PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

SHOE STATION GROUP, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

Unaudited

(In thousands, except share data)

August 1, 2026

January 31, 2026

August 2, 2025

Assets

Current Assets:

Cash and cash equivalents

$

118,012

$

117,091

$

78,719

Marketable securities

13,630

13,636

13,198

Accounts receivable

6,267

6,370

8,457

Merchandise inventories

426,623

439,638

449,005

Other

26,178

19,402

24,689

Total Current Assets

590,710

596,137

574,068

Property and equipment – net

173,265

185,610

181,324

Operating lease right-of-use assets

334,247

349,582

338,950

Intangible assets

40,900

40,923

40,945

Goodwill

18,018

18,018

18,018

Other noncurrent assets

10,481

11,473

11,948

Total Assets

$

1,167,621

$

1,201,743

$

1,165,253

Liabilities and Shareholders’ Equity

Current Liabilities:

Accounts payable

$

72,222

$

79,170

$

68,662

Accrued and other liabilities

23,026

21,199

29,912

Current portion of operating lease liabilities

50,910

58,057

57,889

Total Current Liabilities

146,158

158,426

156,463

Long-term portion of operating lease liabilities

303,692

313,368

303,689

Deferred income taxes

26,832

26,879

23,295

Deferred compensation

13,079

12,114

10,243

Other

1,067

1,290

873

Total Liabilities

490,828

512,077

494,563

Shareholders’ Equity:

Common stock, $0.01 par value, 50,000,000 shares authorized and
41,049,190 shares issued in each period, respectively

410

410

410

Additional paid-in capital

93,418

93,129

89,462

Retained earnings

799,921

808,807

793,517

Treasury stock, at cost, 13,865,375 shares, 13,674,916
shares and
13,676,368 shares, respectively

(216,956

)

(212,680

)

(212,699

)

Total Shareholders’ Equity

676,793

689,666

670,690

Total Liabilities and Shareholders’ Equity

$

1,167,621

$

1,201,743

$

1,165,253

See notes to Condensed Consolidated Financial Statements.

5


SHOE STATION GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

Unaudited

(In thousands, except per share data)

Thirteen
Weeks Ended
August 1, 2026

Thirteen
Weeks Ended
August 2, 2025

Twenty-six
Weeks Ended
August 1, 2026

Twenty-six
Weeks Ended
August 2, 2025

Net sales

$

284,309

$

306,388

$

555,039

$

584,103

Cost of sales (including buying, distribution
and occupancy costs)

193,698

187,580

374,327

369,518

Gross profit

90,611

118,808

180,712

214,585

Selling, general and administrative expenses

82,996

93,580

179,134

177,392

Operating income

7,615

25,228

1,578

37,193

Interest income

(1,011

)

(782

)

(2,073

)

(1,885

)

Interest expense

90

77

175

155

Income before income taxes

8,536

25,933

3,476

38,923

Income tax expense

2,277

6,708

2,845

10,355

Net income

$

6,259

$

19,225

$

631

$

28,568

Net income per share:

Basic

$

0.23

$

0.70

$

0.02

$

1.05

Diluted

$

0.23

$

0.70

$

0.02

$

1.04

Weighted average shares:

Basic

27,155

27,339

27,271

27,286

Diluted

27,315

27,455

27,480

27,470

See notes to Condensed Consolidated Financial Statements.

6


SHOE STATION GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY

Unaudited

Thirteen Weeks Ended

Common Stock

Additional
Paid-In

Retained

Treasury

(In thousands, except per share data)

Issued

Treasury

Amount

Capital

Earnings

Stock

Total

Balance at May 2, 2026

41,049

(13,898

)

$

410

$

92,082

$

798,371

$

(217,463

)

$

673,400

Dividends declared ($0.17 per share)

(4,709

)

(4,709

)

Employee stock purchase plan purchases

4

(12

)

64

52

Stock-based compensation awards

30

(470

)

470

0

Shares surrendered by employees to pay taxes
on stock-based compensation awards

(1

)

(27

)

(27

)

Stock-based compensation expense

1,818

1,818

Net income

6,259

6,259

Balance at August 1, 2026

41,049

(13,865

)

$

410

$

93,418

$

799,921

$

(216,956

)

$

676,793

Balance at May 3, 2025

41,049

(13,713

)

$

410

$

87,921

$

778,517

$

(213,267

)

$

653,581

Dividends declared ($0.15 per share)

(4,225

)

(4,225

)

Employee stock purchase plan purchases

3

1

48

49

Stock-based compensation awards

36

(560

)

560

0

Shares surrendered by employees to pay taxes
on stock-based compensation awards

(2

)

(40

)

(40

)

Stock-based compensation expense

2,100

2,100

Net income

19,225

19,225

Balance at August 2, 2025

41,049

(13,676

)

$

410

$

89,462

$

793,517

$

(212,699

)

$

670,690

Twenty-six Weeks Ended

Common Stock

Additional
Paid-In

Retained

Treasury

(In thousands, except per share data)

Issued

Treasury

Amount

Capital

Earnings

Stock

Total

Balance at January 31, 2026

41,049

(13,675

)

$

410

$

93,129

$

808,807

$

(212,680

)

$

689,666

Dividends declared ($0.34 per share)

(9,517

)

(9,517

)

Employee stock purchase plan purchases

8

(20

)

118

98

Stock-based compensation awards

313

(4,882

)

4,882

0

Shares surrendered by employees to pay taxes
on stock-based compensation awards

(121

)

(2,274

)

(2,274

)

Purchase of common stock for treasury

(390

)

(7,002

)

(7,002

)

Stock-based compensation expense

5,191

5,191

Net income

631

631

Balance at August 1, 2026

41,049

(13,865

)

$

410

$

93,418

$

799,921

$

(216,956

)

$

676,793

Balance at February 1, 2025

41,049

(13,875

)

$

410

$

90,371

$

773,353

$

(215,138

)

$

648,996

Dividends declared ($0.30 per share)

(8,404

)

(8,404

)

Employee stock purchase plan purchases

6

9

88

97

Stock-based compensation awards

294

(4,564

)

4,564

0

Shares surrendered by employees to pay taxes
on stock-based compensation awards

(101

)

(2,213

)

(2,213

)

Stock-based compensation expense

3,646

3,646

Net income

28,568

28,568

Balance at August 2, 2025

41,049

(13,676

)

$

410

$

89,462

$

793,517

$

(212,699

)

$

670,690

See notes to Condensed Consolidated Financial Statements.

7


SHOE STATION GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

Unaudited

(In thousands)

Twenty-six
Weeks Ended
August 1, 2026

Twenty-six
Weeks Ended
August 2, 2025

Cash Flows From Operating Activities

Net income

$

631

$

28,568

Adjustments to reconcile net income to net cash
provided by operating activities:

Depreciation and amortization

17,444

16,760

Stock-based compensation

5,191

3,646

Loss on retirement and impairment of assets, net

9,008

1,097

Deferred income taxes

(47

)

4,416

Non-cash operating lease expense

26,385

30,660

Other

237

240

Changes in operating assets and liabilities:

Accounts receivable

102

560

Merchandise inventories

13,015

(63,400

)

Operating leases

(27,871

)

(32,473

)

Accounts payable and accrued liabilities

(1,966

)

22,508

Other

(7,997

)

(8,960

)

Net cash provided by operating activities

34,132

3,622

Cash Flows From Investing Activities

Purchases of property and equipment

(14,954

)

(24,408

)

Investments in marketable securities

(38

)

(1,498

)

Sales of marketable securities

600

2,970

Net cash used in investing activities

(14,392

)

(22,936

)

Cash Flows From Financing Activities

Proceeds from issuance of stock

98

97

Dividends paid

(9,633

)

(8,531

)

Purchase of common stock for treasury

(7,002

)

0

Shares surrendered by employees to pay taxes on stock-based compensation awards

(2,274

)

(2,213

)

Other

(8

)

0

Net cash used in financing activities

(18,819

)

(10,647

)

Net increase (decrease) in cash and cash equivalents

921

(29,961

)

Cash and cash equivalents at beginning of period

117,091

108,680

Cash and cash equivalents at end of period

$

118,012

$

78,719

Supplemental disclosures of cash flow information:

Capital expenditures incurred but not yet paid

$

351

$

1,898

Dividends declared but not yet paid

$

578

$

500

See notes to Condensed Consolidated Financial Statements.

8


SHOE STATION GROUP, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Unaudited

Note 1 – Basis of Presentation

These unaudited Condensed Consolidated Financial Statements include the accounts of Shoe Station Group, Inc. (formerly known as Shoe Carnival, Inc.) and its wholly-owned subsidiaries Rogan Shoes, Incorporated (“Rogan’s”), SCHC, Inc. and Shoe Carnival Ventures, LLC, and SCLC, Inc., a wholly-owned subsidiary of SCHC, Inc. (collectively referred to as “we”, “our”, “us” or the “Company”). All intercompany accounts and transactions have been eliminated. We are one of the nation’s largest omnichannel family footwear retailers, selling footwear and related products through our retail stores located in 35 states within the continental United States and in Puerto Rico, as well as through our e-commerce sales channel.

On November 13, 2025, we announced that our Board of Directors (or “Board”) unanimously approved changing our corporate name to Shoe Station Group, Inc., which received shareholder approval at our Annual Meeting of Shareholders on June 10, 2026. The name change was effective June 12, 2026. In connection with the name change, the Company's common stock began trading on The Nasdaq Stock Market LLC under the symbol SHOE.

In our opinion, the accompanying unaudited Condensed Consolidated Financial Statements and notes have been prepared in accordance with the rules and regulations of the Securities and Exchange Commission (the “SEC”) for interim financial information and contain all normal recurring adjustments necessary to fairly present our financial position and the results of our operations and our cash flows for the periods presented. Certain information and disclosures normally included in the notes to Condensed Consolidated Financial Statements have been condensed or omitted as permitted by the rules and regulations of the SEC although we believe that the disclosures are adequate to make the information presented not misleading. The results of operations for the interim periods are not necessarily indicative of the results to be expected for the full year. The unaudited Condensed Consolidated Financial Statements should be read in conjunction with the audited Consolidated Financial Statements and the notes thereto contained in our Annual Report on Form 10-K for the fiscal year ended January 31, 2026.

Note 2 - CEO Transition and Related Strategic Review

Following the departure of Mark J. Worden from his position as our President and Chief Executive Officer and his resignation from our Board on February 24, 2026, our Board appointed Clifton E. Sifford to serve as our Interim President and Chief Executive Officer. Mr. Sifford continues to also serve as the Vice Chairman of our Board. Mr. Worden’s departure was not due to any disagreement with the Company on any matter relating to its operations, policies or practices.

In connection with the CEO transition, payments to Mr. Worden and other related costs incurred, net of accruals for incentive and stock-based compensation as of January 31, 2026, resulted in a charge of $5.3 million duringthe thirteen weeks ended May 2, 2026. The tax deductibility of the payments made to Mr. Worden was limited by the Internal Revenue Code and increased our income tax expense by approximately $1.6 million. The impact of the payments made to Mr. Worden on our Diluted Net Loss per Share during the thirteen weeks ended May 2, 2026 was $0.20.

Following this CEO transition, we undertook a review of our previously announced rebanner program, under which we were converting Shoe Carnival locations into Shoe Station locations, as well as our broader strategic direction. We completed our review during the thirteen weeks ended May 2, 2026. Decisions regarding our strategic direction resulted in store-level long-lived asset impairments, other Property and Equipment write-offs and other charges totaling approximately $8.3 million, or $0.23 per diluted share during the thirteen weeks ended May 2, 2026.

When combined with the CEO transition costs, these charges increased our Selling, General and Administrative Expenses (“SG&A”) during the twenty-six weeks ended August 1, 2026 by $13.6 million and decreased our Net Income and Diluted Net Income per Share by $11.9 million and $0.43, respectively. No additional charges related to the CEO transition and strategic review were incurred during the thirteen weeks ended August 1, 2026.

9


Note 3 - Net Income Per Share

The following table sets forth the computation of Basic and Diluted Net Income per Share as shown on the face of the accompanying Condensed Consolidated Statements of Income:

Thirteen Weeks Ended

August 1, 2026

August 2, 2025

(In thousands, except per share data)

Basic Net Income per Share:

Net
Income

Shares

Per Share
Amount

Net
Income

Shares

Per Share
Amount

Net income available for basic common shares
and basic net income per share

$

6,259

27,155

$

0.23

$

19,225

27,339

$

0.70

Diluted Net Income per Share:

Net income

$

6,259

$

19,225

Conversion of stock-based compensation
arrangements

0

160

0

116

Net income available for diluted common
shares and diluted net income per share

$

6,259

27,315

$

0.23

$

19,225

27,455

$

0.70

Twenty-six Weeks Ended

August 1, 2026

August 2, 2025

(In thousands, except per share data)

Basic Net Income per Share:

Net
Income

Shares

Per Share
Amount

Net
Income

Shares

Per Share
Amount

Net income available for basic common shares
and basic net income per share

$

631

27,271

$

0.02

$

28,568

27,286

$

1.05

Diluted Net Income per Share:

Net income

$

631

$

28,568

Conversion of stock-based compensation
arrangements

0

209

0

184

Net income available for diluted common
shares and diluted net income per share

$

631

27,480

$

0.02

$

28,568

27,470

$

1.04

The computation of Basic Net Income per Share is based on the weighted average number of common shares outstanding during the period. The computation of Diluted Net Income per Share is based on the weighted average number of shares outstanding plus the dilutive incremental shares that would be outstanding assuming the vesting of stock-based compensation arrangements involving restricted stock, restricted stock units and performance stock units. During the thirteen and twenty-six weeks ended August 1, 2026, approximately 227,000 and 168,000 of unvested stock-based awards, respectively, were excluded from the computation because the impact would have been anti-dilutive. During the thirteen and twenty-six weeks ended August 2, 2025, approximately 10,000 unvested stock-based awards were excluded from the computation of Diluted Net Income per Share because the impact would have been anti-dilutive.

Note 4 - Recently Issued Accounting Pronouncements

In November 2024, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses. The guidance requires new financial statement disclosures in tabular format, disaggregating information about prescribed categories underlying any relevant income statement expense caption. The guidance is effective for fiscal years beginning after December 15, 2026, and interim periods within fiscal years beginning after December 15, 2027. Early adoption is permitted. The amendments in the ASU should be applied on a prospective basis, but retrospective application is permitted. We are currently evaluating the impact of this guidance on our Consolidated Financial Statements and related disclosures.

In September 2025, the FASB issued ASU 2025-06, Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40). The guidance provides targeted improvements to the accounting for internal-use software. The guidance is effective for fiscal years beginning after December 15, 2027, and interim periods within those annual reporting periods. Early adoption is permitted. The amendments in the ASU can be applied on a prospective transition approach, a modified transition approach that is based on the status of the project and whether software costs were capitalized before the date of adoption, or a retrospective transition approach. We are currently evaluating the impact of this guidance on our Consolidated Financial Statements and related disclosures.

10


In December 2025, the FASB issued ASU 2025-11, Interim Reporting (Topic 270): Narrow-Scope Improvements. The guidance amends certain requirements related to interim reporting and associated disclosures. The amendments are intended to enhance transparency and consistency of information provided in interim financial statements. We are currently evaluating the provisions of this guidance and the timing of adoption. Based on our preliminary assessment, we do not expect the adoption of this guidance, which is required for periods beginning after December 15, 2027, to have a material impact on our consolidated financial statements and related disclosures.

Note 5 - Fair Value Measurements

Financial Instruments

The following table presents financial instruments that are measured at fair value on a recurring basis at August 1, 2026, January 31, 2026 and August 2, 2025:

Fair Value Measurements

(In thousands)

Level 1

Level 2

Level 3

Total

As of August 1, 2026

Cash equivalents - money market mutual funds

$

92,128

$

0

$

0

$

92,128

Marketable securities - mutual funds that fund
deferred compensation

13,630

0

0

13,630

Total

$

105,758

$

0

$

0

$

105,758

As of January 31, 2026

Cash equivalents - money market mutual funds

$

109,149

$

0

$

0

$

109,149

Marketable securities - mutual funds that fund
deferred compensation

13,636

0

0

13,636

Total

$

122,785

$

0

$

0

$

122,785

As of August 2, 2025

Cash equivalents - money market mutual funds

$

53,882

$

0

$

0

$

53,882

Marketable securities - mutual funds that fund
deferred compensation

13,198

0

0

13,198

Total

$

67,080

$

0

$

0

$

67,080

We invest in publicly traded mutual funds with readily determinable fair values. These Marketable Securities are designed to mitigate volatility in our Consolidated Statements of Income associated with our non-qualified deferred compensation plan. As of August 1, 2026, these Marketable Securities were principally invested in equity-based mutual funds, consistent with the allocation in our deferred compensation plan. To the extent there is a variation in invested funds compared to the total non-qualified deferred compensation plan liability, such fund variance is managed through a stable value mutual fund. We classify these Marketable Securities as current assets because we have the ability to convert the securities into cash at our discretion and these Marketable Securities are not held in a rabbi trust. Changes in these Marketable Securities and deferred compensation plan liabilities are charged to SG&A.

Contingent Consideration

The following table presents liabilities that are measured at fair value on a recurring basis at August 1, 2026, January 31, 2026 and August 2, 2025:

Fair Value Measurements

(In thousands)

Level 1

Level 2

Level 3

Total

As of August 1, 2026

Contingent consideration

$

0

$

0

$

468

$

468

Total

$

0

$

0

$

468

$

468

As of January 31, 2026

Contingent consideration

$

0

$

0

$

451

$

451

Total

$

0

$

0

$

451

$

451

As of August 2, 2025

Contingent consideration

$

0

$

0

$

406

$

406

Total

$

0

$

0

$

406

$

406

11


Deferred Compensation Plan Liabilities and Related Marketable Securities

The following tables present the balances and activity of the Company’s deferred compensation plan liabilities and related Marketable Securities:

(In thousands)

August 1, 2026

January 31, 2026

August 2, 2025

Deferred compensation plan current liabilities

$

321

$

1,235

$

2,510

Deferred compensation plan long-term liabilities

13,079

12,114

10,243

Total deferred compensation plan liabilities

$

13,400

$

13,349

$

12,753

Marketable securities - mutual funds that fund deferred compensation

$

13,630

$

13,636

$

13,198

(In thousands)

Thirteen
Weeks Ended
August 1, 2026

Thirteen
Weeks Ended
August 2, 2025

Twenty-six
Weeks Ended
August 1, 2026

Twenty-six
Weeks Ended
August 2, 2025

Deferred compensation liabilities

Employer contributions, net

$

66

$

65

$

177

$

179

Investment earnings

378

724

598

288

Marketable Securities

Mark-to-market gains (1)

(383

)

(891

)

(594

)

(286

)

Net deferred compensation expense (income)

$

61

$

(102

)

$

181

$

181

(1) Included in the mark-to-market activity related to equity securities still held at quarter-end, we recognized unrealized gains of $350,000 and $903,000 for the thirteen weeks ended August 1, 2026 and August 2, 2025, respectively, and unrealized gains of $466,000 and $809,000 for the twenty-six weeks ended August 1, 2026 and August 2, 2025, respectively.

The fair values of Cash and Cash Equivalents, Accounts Receivable, Accounts Payable and Accrued and Other Liabilities approximate their carrying values because of their short-term nature.

Long-Lived Asset Impairment Testing

We periodically evaluate our long-lived assets for impairment if events or circumstances indicate that the carrying value may not be recoverable. The carrying value of long-lived assets is considered impaired when the carrying value of the assets exceeds the expected future cash flows to be derived from their use. Assets are grouped, and the evaluation is performed, at the lowest level for which there are identifiable cash flows, which is generally at a store level. Store level asset groupings typically include Property and Equipment and Operating Lease Right-of-Use Assets, net of the current and long-term portions of Operating Lease Liabilities. Assets subject to impairment are adjusted to estimated fair value and, if applicable, an impairment loss is recorded in SG&A. If the Operating Lease Right-of-Use Asset is impaired, we would amortize the remaining right-of-use asset on a straight-line basis over the remaining lease term.

We estimate the fair value of our long-lived assets using store specific cash flow assumptions discounted by a rate commensurate with the risk involved with such assets while incorporating marketplace assumptions. Our estimates are derived from an income-based approach considering the cash flows expected over the remaining lease term for each location. These projections are primarily based on management’s estimates of store-level sales, exercise of future lease renewal options and the store’s contribution to cash flows and, by their nature, include judgments about how current initiatives will impact future performance. We estimate the fair value of Operating Lease Right-of-Use Assets using the market value of rents applicable to the leased asset, discounted using the remaining lease term.

External factors, such as the local environment in which the store is located, including store traffic and competition, are evaluated in terms of their effect on sales trends. Changes in sales and operating income assumptions or unfavorable changes in external factors can significantly impact the estimated future cash flows. An increase or decrease in the projected cash flow can significantly impact the fair value of these assets, which may have an effect on the impairment recorded. If actual operating results or market conditions differ from those anticipated, the carrying value of certain of our assets may prove unrecoverable and we may incur additional impairment charges in the future.

In the normal course of business, we recorded $396,000 of impairment charges on four stores during the thirteen weeks ended August 1, 2026. No impairment charges were recorded during the thirteen weeks ended August 2, 2025.

As described in Note 2 - “CEO Transition and Related Strategic Review”, we recorded $8.3 million in long-lived asset impairment charges, other Property and Equipment write-offs and other charges in our SG&A during the thirteen weeks ended May 2, 2026. Of those charges, $6.3 million were associated with long-lived asset impairments at seven stores. Thus, during the twenty-six weeks ended

12


August 1, 2026, we recorded impairment charges of $6.7 million on 11 stores. No impairment charges were recorded during the twenty-six weeks ended August 2, 2025.

No impairments of Operating Lease Right-of-Use Assets were recorded in any of these periods.

Note 6 - Stock-Based Compensation

Stock-based compensation includes share-settled awards issued pursuant to the Shoe Station Group, Inc. Amended and Restated 2017 Equity Incentive Plan in the form of restricted stock units, performance stock units, and restricted and other stock awards. Additionally, we recognize stock-based compensation expense for the discount on shares sold to employees through our Employee Stock Purchase Plan and for cash-settled stock appreciation rights. For the thirteen and twenty-six weeks ended August 1, 2026 and August 2, 2025, stock-based compensation expense was comprised of the following:

(In thousands)

Thirteen
Weeks Ended
August 1, 2026

Thirteen
Weeks Ended
August 2, 2025

Twenty-six
Weeks Ended
August 1, 2026

Twenty-six
Weeks Ended
August 2, 2025

Share-settled equity awards

$

1,809

$

2,091

$

5,173

$

3,629

Employee Stock Purchase Plan

9

9

18

17

Total stock-based compensation expense

$

1,818

$

2,100

$

5,191

$

3,646

Income tax benefit at statutory rates

$

442

$

511

$

1,262

$

887

Additional income tax (shortfall) on vesting of
share-settled awards

$

0

$

(14

)

$

(541

)

$

(469

)

As of August 1, 2026, approximately $9.0 million of unrecognized compensation expense remained related to our share-settled equity awards. The cost is expected to be recognized over a weighted average period of approximately 1.6 years.

Share-Settled Equity Awards

The following table summarizes transactions for our restricted stock units and performance stock units:

Number of
Shares

Weighted-
Average Grant
Date Fair Value

Outstanding at January 31, 2026

796,409

$

25.67

Granted

531,796

20.16

Vested

(283,448

)

27.86

Forfeited

(83,603

)

21.67

Outstanding at August 1, 2026

961,154

$

22.32

The total fair value at grant date of restricted stock units and performance stock units that vested during the twenty-six weeks ended August 1, 2026 and August 2, 2025 was $7.9 million and $7.5 million, respectively. The weighted-average grant date fair value of restricted stock units and performance stock units granted during the twenty-six weeks ended August 2, 2025 was $21.64.

The following table summarizes transactions for our restricted stock and other stock awards:

Number of
Shares

Weighted-
Average Grant
Date Fair Value

Outstanding at January 31, 2026

0

$

0.00

Granted

30,035

16.65

Vested

(6,007

)

16.65

Forfeited

0

0.00

Outstanding at August 1, 2026

24,028

$

16.65

The total fair value at grant date of restricted stock and other stock awards that vested during the twenty-six weeks ended August 1, 2026 and August 2, 2025 was $100,000 and $100,000, respectively. The weighted-average grant date fair value of restricted stock awards granted during the twenty-six weeks ended August 2, 2025 was $18.85.

13


Note 7 – Revenue

Disaggregation of Net Sales by Product Category

Net Sales and percentage of Net Sales, disaggregated by product category, for the thirteen and twenty-six weeks ended August 1, 2026 and August 2, 2025 were as follows:

(In thousands)

Thirteen Weeks
Ended August 1, 2026

Thirteen Weeks
Ended August 2, 2025

Non-Athletics:

Women’s

$

64,267

23

%

$

74,254

24

%

Men’s

46,727

17

54,837

18

Children’s

20,501

7

20,047

7

Total

131,495

47

149,138

49

Athletics:

Women’s

46,711

16

47,827

16

Men’s

58,803

21

54,874

18

Children’s

31,777

11

37,739

12

Total

137,291

48

140,440

46

Accessories

14,178

5

15,950

5

Other

1,345

0

860

0

Total

$

284,309

100

%

$

306,388

100

%

(In thousands)

Twenty-six Weeks
Ended August 1, 2026

Twenty-six Weeks
Ended August 2, 2025

Non-Athletics:

Women’s

$

127,702

23

%

$

141,392

24

%

Men’s

90,924

17

103,959

18

Children’s

40,650

7

39,166

7

Total

259,276

47

284,517

49

Athletics:

Women’s

93,652

17

95,524

16

Men’s

113,055

20

104,975

18

Children’s

59,520

11

67,671

12

Total

266,227

48

268,170

46

Accessories

26,934

5

29,307

5

Other

2,602

0

2,109

0

Total

$

555,039

100

%

$

584,103

100

%

Accounting Policy and Performance Obligations

We operate as an omnichannel, family footwear retailer and provide the convenience of shopping at our physical stores or shopping online through our e-commerce platform. As part of our omnichannel strategy, we offer Shoes 2U, a program that enables us to ship product to a customer’s home or selected store if the product is not in stock at a particular store. We also offer “buy online, pick up in store” services for our customers. “Buy online, pick up in store” provides the convenience of local pickup for our customers.

For our physical stores, we satisfy our performance obligation and control is transferred at the point of sale when the customer takes possession of the products. This also includes the “buy online, pick up in store” scenario described above and includes sales made via our Shoes 2U program when customers choose to pick up their goods at a physical store. For sales made through our e-commerce sales

14


channel in which the customer chooses home delivery, we transfer control and recognize revenue when the product is shipped. This also includes sales made via our Shoes 2U program when the customer chooses home delivery.

We offer our customers sales incentives including coupons, discounts, and free merchandise. Sales are recorded net of such incentives and returns and allowances. If an incentive involves free merchandise, that merchandise is recorded as a zero sale and the cost is included in Cost of Sales. Gift card revenue is recognized at the time of redemption. When a customer makes a purchase as part of our rewards program, we allocate the transaction price between the goods purchased and the loyalty reward points and recognize the loyalty revenue based on estimated customer redemptions.

Transaction Price and Payment Terms

The transaction price is the amount of consideration we expect to receive from our customers and is reduced by any stated promotional discounts at the time of purchase. The transaction price may be variable due to terms that permit customers to exchange or return products for a refund. The implicit contract with the customer reflected in the transaction receipt states the final terms of the sale, including the description, quantity, and price of each product purchased. The customer agrees to a stated price in the contract that does not vary over the term of the contract and may include revenue to offset shipping costs. Taxes imposed by governmental authorities such as sales taxes are excluded from Net Sales.

We accept various forms of payment from customers at the point of sale typical for an omnichannel retailer. Payments made for products are generally collected when control passes to the customer, either at the point of sale or at the time the customer order is shipped. For Shoes 2U transactions, customers may order the product at the point of sale. For these transactions, customers pay in advance and unearned revenue is recorded as a contract liability in Accrued and Other Liabilities. We recognize the related revenue when control has been transferred to the customer (i.e., when the product is picked up by the customer or shipped to the customer). Unearned revenue related to Shoes 2U was not material to our consolidated financial statements at August 1, 2026, January 31, 2026 or August 2, 2025.

Returns and Refunds

We have established an allowance based upon historical experience in order to estimate return and refund transactions. This allowance is recorded as a reduction in sales with a corresponding refund liability recorded in Accrued and Other Liabilities. The estimated cost of Merchandise Inventories is recorded as a reduction to Cost of Sales and an increase in Merchandise Inventories. Approximately $1.1 million of refund liabilities and $545,000of right of return assets associated with estimated product returns were recorded in Accrued and Other Liabilities and Merchandise Inventories, respectively, as of August 1, 2026 and January 31, 2026. Approximately $1.1 million of refund liabilities and $726,000 of right of return assets associated with estimated product returns were recorded in Accrued and Other Liabilities and Merchandise Inventories, respectively, at August 2, 2025.

Contract Liabilities

The issuance of a gift card is recorded as an increase to contract liabilities and a decrease to contract liabilities when a customer redeems a gift card. Estimated breakage is determined based on historical breakage percentages and recognized as revenue based on expected gift card usage. We do not record breakage revenue when escheat liability to relevant jurisdictions exists.At August 1, 2026, January 31, 2026 and August 2, 2025, approximately $1.8 million, $2.0 million and $2.0 million of contract liabilities associated with unredeemed gift cards were recorded in Accrued and Other Liabilities, respectively. We expect the revenue associated with these liabilities to be recognized in proportion to the pattern of customer redemptions within two years. Breakage revenue associated with our gift cards recognized in Net Sales was not material to any of the periods presented.

Our Shoe Perks rewards program allows customers to accrue points and provides customers with the opportunity to earn rewards. Points under Shoe Perks are earned primarily by making purchases through any of our omnichannel points of sale. Once a certain threshold of accumulated points is reached, the customer earns a reward certificate, which is redeemable through any of our sales channels.

When a Shoe Perks customer makes a purchase, we allocate the transaction price between the goods purchased and the loyalty reward points earned based on the relative standalone selling price. The portion allocated to the points program is recorded as a contract liability for rewards that are expected to be redeemed. We then recognize revenue based on an estimate of when customers redeem rewards, which incorporates an estimate of points expected to expire using historical rates. During the thirteen and twenty-six weeks ended August 1, 2026, approximately $1.1 million and $2.1 million, respectively, of loyalty rewards were recognized in Net Sales. During the thirteen and twenty-six weeks ended August 2, 2025, approximately $988,000 and $1.9 million, respectively, of loyalty rewards were recognized in Net Sales. At August 1, 2026, January 31, 2026 and August 2, 2025, approximately $768,000, $627,000 and $728,000, respectively, of contract liabilities associated with loyalty rewards were recorded in Accrued and Other Liabilities. We expect the revenue associated with these liabilities to be recognized in proportion to the pattern of customer redemptions in less than one year.

15


Note 8 – Segment Reporting

Shoe Station Group, Inc. sells footwear and related merchandise for the family across our retail banners and sales channels. With respect to our omnichannel strategy, our e-commerce sales channel is integrated with our Shoe Carnival and Shoe Station physical store locations across 35 states and Puerto Rico and is fundamentally inseparable in how we serve our target customers.

Our chief operating decision maker (“CODM”) is our Interim President and Chief Executive Officer. The CODM assesses the performance of our single reportable segment and decides how to allocate resources based on Net Income that is also reported on the income statement as our consolidated Net Income. The CODM uses Net Income to evaluate performance in deciding whether to reinvest profits, facilitate acquisitions or return funds to shareholders through dividends or share repurchases. Net Income is used to monitor budget versus actual results and in competitive analysis by benchmarking to our peers and competitors. The benchmarking analysis and the monitoring of budgeted versus actual results are used in assessing our performance and in establishing management’s compensation.

We have concluded that, on the basis of the principles in FASB Topic 280 “Segment Reporting”, the expenses below require disclosure under the significant expense principle. The CODM does not review assets in evaluating results. Therefore, such information is not provided. Operating financial results of our segment for the thirteen and twenty-six weeks ended August 1, 2026 and August 2, 2025 were as follows:

(In thousands)

Thirteen
Weeks Ended
August 1, 2026

Thirteen
Weeks Ended
August 2, 2025

Twenty-six
Weeks Ended
August 1, 2026

Twenty-six
Weeks Ended
August 2, 2025

Net sales

$

284,309

$

306,388

$

555,039

$

584,103

Less:

Merchandise & delivery costs(1)

170,691

164,824

327,984

323,668

Store occupancy costs

23,007

22,756

46,343

45,850

Store expenses(2)

39,856

42,253

77,522

81,738

E-commerce expenses(3)

3,926

3,751

7,824

8,108

Advertising

14,756

18,427

26,225

29,527

Store depreciation and other selling expenses(4)

11,483

10,925

22,669

21,571

General and administrative expenses(5)

12,975

18,224

31,289

36,448

CEO transition and strategic review(6)

0

0

13,605

0

Interest income

(1,011

)

(782

)

(2,073

)

(1,885

)

Interest expense

90

77

175

155

Income tax expense

2,277

6,708

2,845

10,355

Net income

$

6,259

$

19,225

$

631

$

28,568

(1)
Merchandise & delivery costs include the cost of merchandise and other buying and distribution costs.
(2)
Store expenses include selling expenses generally controlled operationally at the store level, such as store level payroll.
(3)
E-commerce expenses include primarily website maintenance costs and other selling expenses.
(4)
Other selling expenses include store-related health care, other insurance, licensing/tax costs and Property and Equipment write-offs and impairments.
(5)
General and administrative expenses include departmental and corporate expenses, including incentive and share-based compensation.
(6)
See Note 2 - “CEO Transition and Related Strategic Review”

Note 9 – Leases

We lease all of our physical stores, our Evansville, Indiana distribution center, our Fort Mill, South Carolina corporate headquarters and other warehousing space. We also enter into leases of equipment and other assets. Substantially all of our leases are operating leases, however, we also have certain assets subject to finance leases. The finance lease assets and related current liabilities and noncurrent liabilities were recorded in Other Noncurrent Assets, Accrued and Other Liabilities and Other long-term liabilities, respectively. Leases with terms of twelve months or less are immaterial and are expensed as incurred, and we did not have any leases with related parties or any sublease arrangements with any related party or third party as of August 1, 2026, January 31, 2026 or August 2, 2025.

16


Lease costs, including other related occupancy costs, reported in our Condensed Consolidated Statements of Income were as follows for the thirteen and twenty-six weeks ended August 1, 2026 and August 2, 2025:

(In thousands)

Thirteen
Weeks Ended
August 1, 2026

Thirteen
Weeks Ended
August 2, 2025

Twenty-six
Weeks Ended
August 1, 2026

Twenty-six
Weeks Ended
August 2, 2025

Operating lease cost

$

17,633

$

17,787

$

35,588

$

35,678

Variable lease cost

Occupancy costs

5,874

5,653

11,495

11,539

Percentage rent and other variable lease costs

261

176

759

448

Finance lease cost

Amortization of leased assets

18

8

36

16

Interest on lease liabilities

5

3

11

5

Total

$

23,791

$

23,627

$

47,889

$

47,686

17


ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

General

Management’s Discussion and Analysis of Financial Condition and Results of Operations is intended to provide information to assist the reader in better understanding and evaluating our financial condition and results of operations. We encourage you to read this in conjunction with our Condensed Consolidated Financial Statements and the notes thereto included in PART I, ITEM 1 of this Quarterly Report, as well as our Annual Report on Form 10-K for the fiscal year ended January 31, 2026 as filed with the SEC. This section of this Quarterly Report generally discusses our results for second quarter 2026 and second quarter 2025 as well as year-to-date results for, and comparisons between, the two periods.

As referred to herein, second quarter 2026 is the thirteen weeks ended August 1, 2026, first quarter 2026 is the thirteen weeks ended May 2, 2026 and second quarter 2025 is the thirteen weeks ended August 2, 2025. Also as referred to herein, year-to-date 2026 is the twenty-six weeks ended August 1, 2026 and year-to-date 2025 is the twenty-six weeks ended August 2, 2025. Fiscal 2026 is the fiscal year ending January 30, 2027.

Overview of Our Business

Shoe Station Group, Inc. (formerly known as Shoe Carnival, Inc.) is one of the nation’s largest omnichannel sellers of footwear for the family, and our goal is to be the leading family footwear retailer in the United States. Our product assortment, whether shopping in a physical store or through our e-commerce sales channel, is primarily branded footwear and includes dress and casual shoes, sandals, boots, work shoes, and a wide assortment of athletic shoes. We carry shoes in two general categories – athletics and non-athletics with subcategories for men’s, women’s and children’s and we also carry certain accessories. In addition to our physical stores, through our e-commerce sales channel, customers can purchase the same assortment of merchandise in all categories of footwear with expanded options in certain instances. We operate under two banners: Shoe Carnival and Shoe Station. As of August 1, 2026, we operated 422 stores across 35 states and Puerto Rico, consisting of 165 Shoe Station locations and 257 Shoe Carnival locations.

On November 13, 2025, we announced that our Board unanimously approved changing our corporate name to Shoe Station Group, Inc., which received shareholder approval at our Annual Meeting of Shareholders on June 10, 2026. The name change was effective June 12, 2026. In connection with the name change, our common stock began trading on The Nasdaq Stock Market LLC under the symbol SHOE.

Shoe Carnival

Our Shoe Carnival banner has developed over our 47-year history and is differentiated from our competitors by our distinctive, fun and promotional marketing efforts. Shoe Carnival stores combine competitive pricing with a high-energy in-store environment that encourages customer participation. Unique features of our Shoe Carnival store experience include upbeat music, opportunities for customers to spin our spin-n-win wheel and a mic-person who runs in-store specials. These specials include contests, games and hot deals of the moment to encourage customers to take immediate advantage of our special, in-store pricing. Our Shoe Carnival bannered stores serve families with children through moderate-income brands and a value-oriented selection, with entry-level price points.

Shoe Station

Our Shoe Station banner, which includes stores co-branded as “Shoe Station at Rogan’s” and business-to-business operations branded as “Rogan’s Work”, serves a broader base of footwear customers. Our Shoe Station concept targets a more affluent footwear customer than our Shoe Carnival banner and has a strong track record of capitalizing on emerging footwear fashion trends and introducing new brands that meet the needs of the target customer. Shoe Station serves this demographic through a differentiated assortment of premium brands and an enhanced in-store experience.

CEO Transition and Strategic Review

Following the departure of Mark J. Worden from his position as our President and Chief Executive Officer and his resignation from our Board on February 24, 2026, our Board appointed Clifton E. Sifford to serve as our Interim President and Chief Executive Officer. Mr. Sifford continues to also serve as the Vice Chairman of our Board. Mr. Worden’s departure was not due to any disagreement with the Company on any matter relating to its operations, policies or practices.

In connection with the CEO transition, payments to Mr. Worden and other related costs incurred, net of accruals for incentive and stock-based compensation as of January 31, 2026, resulted in a charge of $5.3 million in first quarter 2026. The tax deductibility of the

18


payments made to Mr. Worden was limited by the Internal Revenue Code and increased our income tax expense by approximately $1.6 million. The impact of these payments made to Mr. Worden on our Diluted Net Loss per Share during first quarter 2026 was $0.20.

Following the CEO transition described above, we undertook a review of our previously announced rebanner program as well as our broader strategic direction. We completed our review during first quarter 2026 and determined that:

•
While our corporate name change to Shoe Station Group, Inc. reflects the Board’s conviction that the Shoe Station concept is our primary long-term growth vehicle, we are no longer pursuing a single-banner Shoe Station strategy. The Shoe Carnival and Shoe Station banners will each serve distinct consumer segments, and we believe the Company is best positioned to operate both banners as permanent, independent components of our portfolio.
•
Only a limited number of additional Shoe Carnival locations meet the criteria for conversion to our Shoe Station banner. However, we continue to feel confident about growth opportunities for the Shoe Station banner through new store growth in markets that serve the target customer. No additional rebanners are expected for the remainder of Fiscal 2026.
•
There are underperforming stores within our store fleet that we do not believe have a path to acceptable economics, with or without banner conversion. Four such stores have been closed in year-to-date 2026, and we expect to close eight to 10 additional stores during the third and fourth quarters of Fiscal 2026 and a further six to 10 stores during Fiscal 2027.

These decisions resulted in first quarter 2026 store level long-lived asset impairments, other Property and Equipment write-offs and other charges totaling approximately $8.3 million, or $0.23 per diluted share.

When combined with the CEO transition costs discussed above, these charges increased our Selling, General and Administrative Expenses (“SG&A”) in first quarter 2026 by $13.6 million and increased our Net Loss and Diluted Net Loss per Share by $11.9 million and $0.43, respectively. No additional charges related to the CEO transition and strategic review were recorded in second quarter 2026.

Critical Accounting Policies

We use judgment in reporting our financial results. This judgment involves estimates based in part on our historical experience and incorporates the impact of the current general economic climate and company-specific circumstances. However, because future events and economic conditions are inherently uncertain, our actual results could differ materially from these estimates. Our accounting policies that require more significant judgments include those with respect to Merchandise Inventories, valuation of long-lived assets, valuation of Goodwill and Intangible Assets, leases and income taxes. The accounting policies that require more significant judgment are discussed in our Annual Report on Form 10-K for the fiscal year ended January 31, 2026, and there have been no material changes to those critical accounting policies.

Results of Operations Summary Information

Number of Stores

Store Square Footage

Comparable

Beginning

Permanently

End of

Net

End

Stores Net

Quarter Ended

of Period

Opened

Acquired

Closed

Period

Change

of Period

Sales(1)

May 2, 2026

426

0

0

0

426

9,000

4,946,000

(2.1

)%

August 1, 2026

426

0

0

4

422

(41,000

)

4,905,000

(7.1

)%

Year-to-date

426

0

0

4

422

(32,000

)

4,905,000

(4.7

)%

May 3, 2025

430

1

0

2

429

4,000

4,972,000

(8.1

)%

August 2, 2025

429

0

0

1

428

(11,000

)

4,961,000

(7.5

)%

Year-to-date

430

1

0

3

428

(7,000

)

4,961,000

(7.9

)%

(1)
Comparable store Net Sales is a key performance indicator for us. We include in our comparable store Net Sales stores that have been open for 13 full months after such stores’ grand opening or acquisition prior to the beginning of the period. We do not remove stores from comparable store Net Sales when stores are relocated, remodeled or rebannered. Stores recently opened, acquired or permanently closed are not included in comparable store Net Sales. We generally include e-commerce sales in our comparable store Net Sales as a result of our omnichannel retailer strategy. Due to our omnichannel retailer strategy, we view e-commerce sales as an extension of our physical stores.

19


The following table sets forth our results of operations expressed as a percentage of Net Sales for the periods indicated:

Thirteen
Weeks Ended
August 1, 2026

Thirteen
Weeks Ended
August 2, 2025

Twenty-six
Weeks Ended
August 1, 2026

Twenty-six
Weeks Ended
August 2, 2025

Net sales

100.0

%

100.0

%

100.0

%

100.0

%

Cost of sales (including buying, distribution and
occupancy costs)

68.1

61.2

67.4

63.3

Gross profit

31.9

38.8

32.6

36.7

Selling, general and administrative expenses

29.2

30.6

32.3

30.3

Operating income

2.7

8.2

0.3

6.4

Interest income, net

(0.3

)

(0.3

)

(0.3

)

(0.3

)

Income tax expense

0.8

2.2

0.5

1.8

Net income

2.2

%

6.3

%

0.1

%

4.9

%

Executive Summary for Second Quarter Ended August 1, 2026

Operating Results

Second quarter 2026 Net Income was $6.3 million, or $0.23 per diluted share compared to Net Income of $19.2 million, or $0.70 per diluted share, reported in second quarter 2025. Diluted Net Income per Share in second quarter 2026 declined $0.47 compared to second quarter 2025 on lower Net Sales and a lower gross profit margin.

Our Net Sales declined 7.2% in second quarter 2026 compared to second quarter 2025, primarily due to a 7.1% decline in comparable store Net Sales, inclusive of a 4% decrease in units sold. For each respective banner:

•
Shoe Carnival Net Sales were $178.5 million, representing 63% of total Net Sales, and declined 6.5%, inclusive of a comparable store Net Sales decline of 6.3%.
•
Shoe Station Net Sales were $105.7 million, representing 37% of total Net Sales, and declined 8.4%, inclusive of a comparable store Net Sales decline of 8.5%.

Net Sales in both banners were impacted by an increasingly promotional footwear marketplace and by assortments not fully aligned with the customers shopping our stores.

Our Gross Profit margin of 31.9% in second quarter 2026 decreased 690 basis points from second quarter 2025. The decrease included a 630 basis point decrease in our merchandise margin, primarily reflecting increased promotional activity, liquidation of aged and excess inventory, and the prior-year benefit from raising prices in advance of tariff-related cost increases. Buying, distribution and occupancy costs decreased gross profit margin 60 basis points primarily due to the deleveraging effect of lower Net Sales.

As a result of our lower Net Sales and lower gross profit margin, our Gross Profit declined to $90.6 million in second quarter 2026 compared to $118.8 million in second quarter 2025.

Our Selling, General and Administrative Expenses (“SG&A”) in second quarter 2026 compared to second quarter 2025 decreased $10.6 million primarily from lower selling costs and performance-based compensation.

Inventory Reductions

Our Merchandise Inventories at the end of second quarter 2026 were $426.6 million, down $22.4 million, or 5.0%, compared to the end of second quarter 2025. We anticipate an aggregate decline in Merchandise Inventories of approximately $50 million by the end of Fiscal 2026 compared to the end of Fiscal 2025. This anticipated decline is the result of continuing to sell through opportunistic pre-tariff and in-demand product purchased in Fiscal 2025 and working through inventory not part of our ongoing assortment. The promotional activity necessary to sell this inventory has reduced, and is expected to continue to reduce, gross profit margin in Fiscal 2026 compared to the 36.6% gross profit margin achieved in Fiscal 2025.

Cash and Cash Flow

The Fiscal 2025 year-end marked the 21st consecutive year where we ended a fiscal year with no debt, fully funding our operations, acquisitions and investments from operating cash flow and cash reserves. Through second quarter 2026, we also funded our operations without incurring any debt and grew our Cash, Cash Equivalents and Marketable Securities by $39.7 million, or 43.2%, compared to the end of second quarter 2025. At the end of second quarter 2026, we had $131.6 million of Cash, Cash Equivalents and Marketable

20


Securities and $99.0 million of available borrowings under our existing credit facility to fund our growth objectives, including new store openings expected in Fiscal 2027 and strategic acquisitions of other footwear retailers. Cash Flow from Operations increased $30.5 million in year-to-date 2026 compared to year-to-date 2025 with Merchandise Inventory reductions contributing to that increase and Capital Expenditures declined $9.5 million.

During year-to-date 2026, we paid approximately $9.6 million to shareholders through dividends. We have now paid a dividend for 57 consecutive quarters. During year-to-date 2026, we have repurchased $7.0 million under our share repurchase authorization. During second quarter 2026, no shares were repurchased under our share repurchase authorization, and as of August 1, 2026, $43.0 million remained available under such authorization.

Results of Operations for Second Quarter Ended August 1, 2026 Compared to Second Quarter Ended August 2, 2025

Net Sales

Net Sales were $284.3 million during second quarter 2026, a decrease of $22.1 million, or 7.2%, compared to second quarter 2025. The decrease was primarily due to a 7.1% decline in our comparable store Net Sales, inclusive of a 4% decrease in units sold. Comparable store Net Sales declined 6.3% at our Shoe Carnival banner and declined 8.5% at our Shoe Station banner. Net Sales in both banners were impacted by an increasingly promotional footwear marketplace and by assortments not fully aligned with the customers shopping our stores. E-commerce sales were approximately 10% of merchandise sales in second quarter 2026 compared to 8% in second quarter 2025.

Gross Profit

Gross Profit was $90.6 million during second quarter 2026, a decrease of $28.2 million compared to second quarter 2025. Gross profit margin in second quarter 2026 was 31.9%, a decrease of 690 basis points, compared to 38.8% in second quarter 2025. The decrease in gross profit margin resulted from a 630 basis point decrease in merchandise margin. Merchandise margin in second quarter 2025 included a temporary benefit from raising prices in advance of increasing tariff-related costs. In second quarter 2026, merchandise margins were also impacted by increased promotional activity and product liquidation. Buying, distribution and occupancy costs decreased gross profit margin 60 basis points primarily due to the deleveraging effect of lower Net Sales.

Selling, General and Administrative Expenses

SG&A decreased $10.6 million in second quarter 2026 to $83.0 million compared to $93.6 million in second quarter 2025. The decrease was due to lower selling costs, primarily advertising and other rebanner-related expenses, and lower performance-based compensation. As a percent of Net Sales, SG&A for the second quarter was 29.2% compared to 30.6% in second quarter 2025.

Income Taxes

Income tax expense in second quarter 2026 was $2.3 million, $4.4 million lower than second quarter 2025. The lower income tax expense primarily resulted from lower pre-tax income. Our effective tax rate in second quarter 2026 was 26.7% compared to 25.9% in second quarter 2025.

Results of Operations Year-to-Date Through August 1, 2026 Compared to Year-to-Date Through August 2, 2025

Net Sales

Net Sales were $555.0 million during year-to-date 2026, a decrease of $29.1 million, or 5.0%, compared to year-to-date 2025. The decrease was primarily due to a 4.7% decline in our comparable store Net Sales, primarily due to lower sales volume. Our Shoe Carnival banner comparable store Net Sales declined 4.0%, and our Shoe Station banner comparable store Net Sales declined 5.8%. E-commerce sales were approximately 10% of merchandise sales in year-to-date 2026, compared to 9% in year-to-date 2025.

Gross Profit

Gross Profit was $180.7 million during year-to-date 2026, a decrease of $33.9 million compared to year-to-date 2025. Gross profit margin in year-to-date 2026 was 32.6%, a decrease of 410 basis points, compared to 36.7% in year-to-date 2025. The decrease in gross profit margin resulted from a 390 basis point decrease in merchandise margin driven primarily by higher merchandise cost. Buying, distribution and occupancy costs decreased gross profit margin 20 basis points primarily due to the deleveraging effect of lower Net Sales.

21


Selling, General and Administrative Expenses

SG&A increased $1.7 million in year-to-date 2026 to $179.1 million compared to $177.4 million in year-to-date 2025. The increase was due primarily to $13.6 million in charges recorded in first quarter 2026 related to the CEO transition and related strategic review, partially offset by lower selling costs, primarily advertising and other rebanner-related expenses, and lower performance-based compensation.

Income Taxes

The effective income tax rate for year-to-date 2026 was 81.8% compared to 26.6% for year-to-date 2025. The higher effective tax rate in year-to-date 2026 compared to year-to-date 2025 was impacted by nondeductible CEO severance payments that increased income tax expense by approximately $1.6 million and the impact of other discrete adjustments related to share-settled equity awards. Our provision for income taxes is based on the current estimate of our annual effective tax rate and is adjusted as necessary for quarterly events. We anticipate an effective tax rate for Fiscal 2026 of approximately 37%.

Liquidity and Capital Resources

Our primary sources of liquidity are $131.6 million of Cash, Cash Equivalents and Marketable Securities on hand at the end of second quarter 2026, cash generated from operations and availability under our $100 million Credit Agreement. We believe our resources will be sufficient to fund our cash needs, as they arise, for at least the next 12 months. Our primary uses of cash are normally for our working capital needs, which are principally inventory purchases, investments in our stores and distribution center, lease payments associated with our real estate leases, potential dividend payments, potential share repurchases under our share repurchase program and the financing of other capital projects, including investments in new systems and technology. As part of our growth strategy, we have also pursued, from time to time, strategic acquisitions of other footwear retailers.

Cash Flow - Operating Activities

Net cash generated from operating activities was $34.1 million in year-to-date 2026 compared to $3.6 million in year-to-date 2025. The increase in operating cash flow resulted primarily from decreased inventory purchases, partially offset by lower earnings.

Working capital increased on a year-over-year basis and totaled $444.6 million at August 1, 2026 compared to $417.6 million at August 2, 2025. The increase was primarily attributable to higher Cash and Cash Equivalents, coupled with lower Accrued and Other Liabilities and a lower Current Portion of Operating Lease Liabilities, partially offset by lower Merchandise Inventories. Our current ratio was 4.0 as of August 1, 2026 compared to 3.7 as of August 2, 2025.

Cash Flow – Investing Activities

Our cash outflows for investing activities are normally for capital expenditures. During year-to-date 2026 and 2025, we expended $15.0 million and $24.4 million, respectively, for the purchase of Property and Equipment, primarily related to our stores.

We invest in publicly traded mutual funds designed to mitigate income statement volatility associated with our non-qualified deferred compensation plan. The balance of these Marketable Securities was $13.6 million at August 1, 2026, compared to $13.6 million at January 31, 2026 and $13.2 million at August 2, 2025. Additional information can be found in Note 5 — “Fair Value Measurements” to our Notes to Condensed Consolidated Financial Statements contained in PART I, ITEM 1 of this Quarterly Report on Form 10-Q.

Cash Flow – Financing Activities

Our cash outflows for financing activities are typically for cash dividend payments, share repurchases or payments on our Credit Agreement. Shares of our common stock can be either acquired as part of a publicly announced repurchase program or withheld by us in connection with employee payroll tax withholding upon the vesting of stock-based compensation awards that are settled in shares. Our cash inflows from financing activities generally reflect stock issuances to employees under our Employee Stock Purchase Plan and borrowings under our Credit Agreement.

During year-to-date 2026, net cash used in financing activities was $18.8 million compared to $10.6 million during year-to-date 2025. The increase in net cash used in financing activities was primarily due to shares repurchased under our Board of Directors’ authorized share repurchase program and increased dividend payments.

Credit Agreement

On March 23, 2022, we entered into a $100 million Amended and Restated Credit Agreement (the “Credit Agreement”). The Credit Agreement is collateralized by our inventory, expires on March 23, 2027, and uses a Secured Overnight Financing Rate (“SOFR”) as

22


quoted by The Federal Reserve Bank of New York as the basis for financing charges. Material covenants associated with the Credit Agreement require that we maintain a minimum net worth of $250 million and a consolidated interest coverage ratio of not less than 3.0 to 1.0. We were in compliance with these covenants as of August 1, 2026. We expect to renew or replace our Credit Agreement in the second half of Fiscal 2026.

The Credit Agreement contains certain restrictions. However, as long as our consolidated EBITDA is positive and there are either no or low borrowings outstanding, we expect these restrictions would have no impact on our ability to pay cash dividends, execute share repurchases or facilitate acquisitions from cash on hand. The Credit Agreement stipulates that cash dividends and share repurchases of $15 million or less per fiscal year can be made without restriction as long as there is no default or event of default before and immediately after such distributions. We are also permitted to make acquisitions and pay cash dividends or repurchase shares in excess of $15 million in a fiscal year provided that (a) no default or event of default exists before and immediately after the transaction and (b) on a proforma basis, the ratio of (i) the sum of (A) our consolidated funded indebtedness plus (B) three times our consolidated rental expense to (ii) the sum of (A) our consolidated EBITDA plus (B) our consolidated rental expense is less than 3.5 to 1.0. Among other restrictions, the Credit Agreement also limits our ability to incur additional secured or unsecured debt to $20 million.

The Credit Agreement bears interest, at our option, at (1) the agent bank’s base rate plus 0.0% to 1.0% or (2) Adjusted Term SOFR plus 0.9% to 1.9%, depending on our achievement of certain performance criteria. A commitment fee is charged at 0.2% to 0.3% per annum, depending on our achievement of certain performance criteria, on the unused portion of the lenders’ commitment. During year-to-date 2026, we did not borrow or repay funds under the Credit Agreement. Letters of credit outstanding were $1.0 million at August 1, 2026 and our borrowing capacity was $99.0 million.

The terms “net worth”, “consolidated interest coverage ratio”, “consolidated funded indebtedness”, “consolidated rental expense”, “consolidated EBITDA”, “base rate” and “Adjusted Term SOFR” are defined in the Credit Agreement.

See Note 10 – “Debt” in our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of our Annual Report on Form 10-K for the fiscal year ended January 31, 2026 for a further discussion of our Credit Agreement and its covenants.

Store Portfolio

We had 422 stores at the end of second quarter 2026. The strategic review of our store portfolio completed in first quarter 2026 confirmed a permanent two-banner operating model. In year-to-date 2026, we rebannered 21 Shoe Carnival stores into Shoe Station stores, 20 of which were completed in second quarter 2026. CRM analysis and store-level trade area analysis identified only a limited number of other stores for future conversion to Shoe Station. No additional rebanners are planned for the third and fourth quarters of 2026. No stores were opened and four stores were permanently closed in year-to-date 2026, of which all four were closed in second quarter 2026.

We expect to close eight to 10 additional underperforming stores during the third and fourth quarters of Fiscal 2026 and six to 10 stores during Fiscal 2027.

In addition to increasing our scale through acquisitions, we believe our current store footprint provides fill-in opportunities within existing markets as well as growth in new markets within the United States. New store growth is expected to commence in Fiscal 2027 with three to five store openings planned and another eight to 10 store openings planned for Fiscal 2028, primarily under the Shoe Station banner in suburban trade areas within our existing 35-state footprint.

Capital Expenditures

Capital expenditures for Fiscal 2026 are expected to be between $17 million and $20 million. The resources allocated to projects are subject to near-term changes depending on potential inflationary, supply chain and other macroeconomic impacts. Furthermore, the actual amount of cash required for capital expenditures for store operations depends in part on the number of stores opened, rebannered, relocated and remodeled, and the amount of lease incentives, if any, received from landlords. The number of new store openings and relocations will be dependent upon, among other things, the availability of desirable locations, the negotiation of acceptable lease terms and general economic and business conditions affecting consumer spending.

23


Dividends and Share Repurchases

On June 10, 2026, the Board of Directors approved the payment of a second quarter cash dividend to our shareholders. The quarterly cash dividend of $0.17 per share was paid on July 20, 2026 to shareholders of record as of the close of business on July 6, 2026. In second quarter 2025, the dividend paid was $0.15 per share. During year-to-date 2026 and 2025, we returned $9.6 million and $8.5 million, respectively, to our shareholders through our quarterly cash dividends. The declaration and payment of any future dividends are at the discretion of the Board of Directors and will depend on our results of operations, financial condition, business conditions and other factors deemed relevant by our Board of Directors.

On December 10, 2025, our Board of Directors authorized a share repurchase program for up to $50.0 million of our outstanding common stock, effective January 1, 2026 (the “2026 Share Repurchase Program”). The purchases may be made in the open market or through privately negotiated transactions from time to time through December 31, 2026 and in accordance with applicable laws, rules and regulations. The 2026 Share Repurchase Program may be amended, suspended, or discontinued at any time and does not commit us to repurchase shares of our common stock. Although we may use other sources of capital, we have funded, and intend to continue to fund, share repurchases from cash on hand, and any shares acquired will be available for stock-based compensation awards and other corporate purposes. The actual number and value of the shares to be purchased will depend on the performance of our stock price and other market and economic factors.

During year-to-date 2026, we repurchased 390,492 shares of common stock at a total cost of $7.0 million under the 2026 Share Repurchase Program. As of August 1, 2026, we had $43.0 million available for future repurchases. No share repurchases were made during year-to-date 2025.

Our Credit Agreement permits the payment of dividends and repurchase of shares, subject to certain covenants and restrictions. See “Credit Agreement” above and Note 10 - “Debt” to our Notes to Consolidated Financial Statements contained in PART II, ITEM 8 of our Annual Report on Form 10-K for the fiscal year ended January 31, 2026 for a further discussion of the Credit Agreement, its covenants and restrictions regarding dividends and share repurchases and other matters. The Credit Agreement’s covenants and restrictions did not change during second quarter 2026.

Supreme Court Tariff Ruling

In February 2026, the United States Supreme Court issued a ruling striking down certain tariffs previously imposed by the United States executive branch under the International Emergency Economic Powers Act (“IEEPA”). The United States executive branch subsequently instituted additional tariffs under other laws. These actions have resulted in considerable uncertainty regarding the scope and duration of current and potential tariffs and the impact this uncertainty may have on us, including availability and timing of refunds of tariffs paid under IEEPA. We continue to monitor and evaluate tariff policy and assess the potential impact on our business, financial condition, and results of operations. At this time, we cannot reasonably estimate the total financial impact of these events; however, these actions, and any additional tariffs imposed, may materially affect our future results of operations and cash flows. We submitted initial refund claims in July 2026 and expect to file additional claims in the second half of Fiscal 2026. We will record any refunds when collected. We expect refunds for these initial claims and expected future claims to approximate $1.2 million.

Seasonality

We have three distinct peak selling periods: Easter, back-to-school and Christmas. Our operating results depend significantly upon the sales generated during these periods. To prepare for our peak shopping seasons, we must order and keep in stock significantly more merchandise than we would carry during other periods of the year. Any unanticipated decrease in demand for our products or a supply chain disruption that reduces inventory availability during these peak shopping seasons could reduce our Net Sales and Gross Profit and negatively affect our profitability.

Recent Accounting Pronouncements

See Note 4 - “Recently Issued Accounting Pronouncements” to our Notes to Condensed Consolidated Financial Statements contained in PART I, ITEM 1 of this Quarterly Report for a description of recent accounting pronouncements that may have an impact on our condensed consolidated financial statements when adopted.

24


ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We are exposed to market risk in that the interest payable under the Credit Agreement is based on variable interest rates and therefore is affected by changes in market rates. We do not use interest rate derivative instruments to manage exposure to changes in market interest rates. We had no borrowings outstanding during year-to-date 2026.

ITEM 4. CONTROLS AND PROCEDURES

Our Interim Chief Executive Officer and Chief Financial Officer have concluded, based on their evaluation as of August 1, 2026, that our disclosure controls and procedures are effective to ensure that information required to be disclosed by us in the reports filed or submitted by us under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and include controls and procedures designed to ensure that information required to be disclosed by us in such reports is accumulated and communicated to our management, including the Interim Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

There have been no significant changes in our internal control over financial reporting that occurred during the quarter ended August 1, 2026 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

25


PART II - OTHER INFORMATION

From time to time, we may be involved in claims, regulatory examinations or investigations and legal proceedings arising in the ordinary course of our business. The outcome of any such claims or proceedings, regardless of the merits, and our ultimate liability, if any, is inherently uncertain. Furthermore, we may become subject to shareholder inspection demands and derivative or other similar litigation. From time to time as appropriate, we accrue liabilities related to legal claims in our financial statements. We are not currently party to any material legal proceedings, and we are not aware of any pending or threatened legal proceeding against us that we believe could have a material adverse effect on our business, operating results, cash flows or financial condition.

ITEM 1A. RISK FACTORS

There have been no material changes to the risk factors set forth in our Annual Report on Form 10-K for the fiscal year ended January 31, 2026.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

Issuer Purchases of Equity Securities

Period

Total Number
of Shares
Purchased
(1)

Average
Price Paid
per Share

Total Number
of Shares
Purchased
as Part
of Publicly
Announced
Programs
(2)

Approximate
Dollar Value
of Shares
that May Yet
Be Purchased
Under
Programs
(2)

May 3, 2026 to May 30, 2026

0

$

0.00

0

$

42,998,382

May 31, 2026 to July 4, 2026

1,600

$

16.65

0

$

42,998,382

July 5, 2026 to August 1, 2026

0

$

0.00

0

$

42,998,382

1,600

0

(1)
We withheld 1,600 shares in connection with employee payroll tax withholding upon the vesting of stock-based compensation awards that were settled in shares.
(2)
On December 10, 2025, our Board of Directors authorized the 2026 Share Repurchase Program for up to $50.0 million of our outstanding common stock, effective January 1, 2026 and expiring on December 31, 2026.

ITEM 5. OTHER INFORMATION

During second quarter 2026, no members of our Board of Directors or officers (as defined in Rule 16a-1(f) of the Exchange Act) adopted, amended or terminated any contract, instruction or written plan for the purchase or sale of our securities intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) of the Exchange Act or any non-Rule 10b5-1 trading arrangement, as defined in the SEC’s rules.

On September 3, 2026, the employment of Patrick C. Edwards, the Company’s Senior Vice President, Controller and Treasurer, was terminated. Although Mr. Edwards was not an executive officer of the Company, he was a named executive officer in the Company’s definitive proxy statement filed with the Securities and Exchange Commission on April 29, 2026.

26


ITEM 6. EXHIBITS

EXHIBIT INDEX

Incorporated by Reference To

Exhibit

No.

Description

Form

Exhibit

Filing Date

Filed/

Furnished

Herewith

3-A

Amended and Restated Articles of Incorporation of Registrant

8-K

3-A

06/11/2026

3-B

By-laws of Registrant, as amended to date

8-K

3-B

06/11/2026

10.1+

Shoe Station Group, Inc. Amended and Restated 2017 Equity Incentive Plan, as amended

X

10.2+

Shoe Station Group, Inc. Amended and Restated Executive Incentive Plan, as amended

X

10.3+

Employee Stock Purchase Plan of Registrant, as amended

X

19

Shoe Station Group, Inc. Insider Trading Policy

X

31.1

Certification of Interim Chief Executive Officer Pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

X

31.2

Certification of Chief Financial Officer Pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

X

32.1*

Certification of Interim Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

X

32.2*

Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

X

101.INS

Inline XBRL Instance Document - the instance document does not appear in the Interactive Data File as its XBRL tags are embedded within the Inline XBRL document

X

101.SCH

Inline XBRL Taxonomy Extension Schema With Embedded Linkbase Documents

X

104

Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

X

+ Indicates the exhibit is a management contract, compensatory plan or arrangement required to be filed by Item 601 of Regulation S-K

* The certifications attached as Exhibit 32.1 and 32.2 that accompany this report are not deemed filed with the SEC and are not to be incorporated by reference into any filing of Shoe Station Group, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date of this report, irrespective of any general incorporation language contained in such filing.

27


SHOE STATION GROUP, INC.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: September 10, 2026

SHOE STATION GROUP, INC.

By: /s/ W. Kerry Jackson
W. Kerry Jackson
Executive Vice President,
Chief Financial Officer

(Principal Financial and Accounting Officer)

28